“I just didn’t know.”Īs the world becomes increasingly digital, small business owners like Gonzalez are embracing new forms of technology to meet changing consumer behaviors. “I wish I had shopped around first,” she said. “I wanted to allow my customers the flexibility to pay anyway they wish,” she said.Īs her business grew, and more and more customers reached out to her to cater private parties, she needed a way to accept payments over the phone.Īt first, she just went with the first solution she found, which charged high fees and locked her into a multi-year lease. Then, when she was ready to launch at her first food festival, she wanted to make sure she could fully capitalize on the hungry crowds by accepting digital payments. First, there was finding the truck, creating an innovative menu and establishing her brand. Her passion for food and service led her down the path of owning a food truck. “Since I was a kid I wanted to own my own business,” she said. She missed the camaraderie of the bar and being responsible for her own work ethic vs. Her role in management left her feeling dissatisfied, often frustrated. Rachelle Gonzalez, founder of Taco Shelly's in Bethlehem, PA, had reached a turning point in her restaurant career. Freedom, work satisfaction and flexibility are just a few of the many reasons small business owners take the leap to follow a dream.
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